Digital Marketing is a group of marketing activities done for digital channels. The goal for any marketing is to build a brand, attract customers and generate sales. Having a good online presence and reaching out to potential customers is the need of every business today.
This course focusses on giving students knowledge of how to build online presence and use various techniques to market a brand or company online. Digital Marketing includes various activities targetted for various mediums and channels. Our course curriculum covers the gamut of these activities to make you an expert in Digital Marketing.
- 64 hours of online instuctor led training or classroom training
- Taught by Industry experts
- Learn In-demand skills used in the industry
- Real world case studies
- Placement assistance
The future of marketing is digital marketing. By doing this course you equip yourself with knowledge to generate traffic and sales for your business. You naturally become a valuable asset for any organization.
Online instructor led sessions and Classroom training
Duration: 16 weeks
Duration of class: 2 hours
Days: Saturdays & Sundays
INR 49,500 inclusive of taxes
1- Introduction to Program
2- Getting Started with Digital Marketing
3- Constituents of Digital Marketing
1- Introduction to SEO
2- Importance & Current Myths.
3- Factors (2 Factors 1- On page, 2- Off Page)
4- Tools Introduction for SEO
5- Keywords Research
6- Competitors Analysis
7- On Page SEO
8- Off Page SEO
9- Local SEO
1- Why email marketing.
2- What’s the Challenge.
3- What’s the Solution.
4- How To Manage Campaigns.
5- What To Achieve with Email Marketing.
6- Email Automation.
1- Introduction to Social Media
2- Importance of Social Media for business
3- What does Social Media include
4- Social media marketing concept
5- Top Social Media Platforms and their Structure
6- Organic Vs Paid Social Media.
7- Paid Social Media - Building Campaigns
- LinkedIn (B2B Lead Generation)
8- Organic Social Media - Content Planning for social media campaign posts
1- Introduction to Google AdWords
2- Introduction to campaign structure
3- Campaign Creation
- Search Campaign
- Display Campaign
- Video Campaign
- Bidding Strategy
- Landing pages
4- Campaign Monitoring and Analytics
1- Introduction to Content Marketing
2- Most Popular Content Types (Blogs and more)
3- Creating Content Marketing Calendar
4- Content Distribution Networks and Other Tools
* Digital Marketing Manager
* Google Adwords Specialist
* SEM Specialist
* Digital Sales Executive
* SEO Manager
* Social Media Manager
* EMail Marketing Executive