Search Engine Marketing

Learn about Google Search, keywords, pay-per-click (PPC), building campaigns, landing pages and their usage in online marketing

Admissions Open

Running regular batches. Contact us to get further details.

About Course

Google is the most widely used search engine today. Companies are using various techniques to appear in the search results whenever user searches on relevant keywords on Google.

This course is designed to help students understand the nitty gritties of the search engine marketing (SEM) - a term used to market your brand, company or products on Google. 


Features & Benefits


- 24 hours of online instuctor led training or classroom training
- Taught by Industry experts
- Real world case studies
- Placement assistance

Is it good for me?

Most companies use SEM today to generate leads for their business and this is fast and start generating leads from day 1.  By doing this course you will gain very valuable knowledge  regarding contextual targetting and will be able to generate highly relevant leads for your business. People with SEM skills are in high demand and their are quite a few job openings related to this skill.

Mode of Delivery

Online instructor led sessions and Classroom training

Duration and Schedule

Duration: 6 weeks
Duration of class: 2 hours
Days: Saturdays & Sundays

Course Fees

INR 19,500 inclusive of taxes

Course Contents

- Introduction to Search Engine Marketing (SEM)

- Understanding Google Search

- Overview of Google Adwords and online advertising

- What is Pay-per-click (PPC)

- Types of Online advertising

- Targetting

- Keyword research

- Key performance indicators

- Building a campaign 

- Search Campaign

- Display Campaign

- Video Campaign

- Retargetting

- Bidding Strategy

- Landing pages

- Monitoring a campaign against campaign objectives

- Monitor using Google Analytics


Career Options

* Digital Marketing Manager

* Google Adwords Specialist

* SEM Specialist

* Digital Sales Executive


Fill up the form below to enroll for our course.


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Rama Road Industrial Area
New Delhi, 110015


Email: skillingarena at skillingarena dot com                    
Phone: +91 955 591 3030 

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